Marketing is known as the strategies we use to sell our products to the target customer. And when we do marketing using online mediums it is known as Digital Marketing.

We have various types of digital marketing such as SEO, Social media marketing, email marketing, content writing, Influencer marketing, Affiliate marketing, etc.

SEO which is known as Search Engine Optimization is the main type of digital marketing if we have a website for our business. By doing SEO to the website we can easily get ranked in the search engine. To do SEO on our website we should work with the Best SEO Agency in Chennai.

SEO is of three types such as Off-page SEO which covers all the things we do outside for advertising and information purposes like podcasts, blogs, guest posting, forums, backlinking, etc.

The second type is On-page SEO which covers all the things we are doing inside our website to get rank. Such as site speed, meta tags, internal and external linking, URL optimization, etc.

The third one is Technical SEO which majorly consists of the backend work we have done to our website. Such as applying SSL, Image optimization, site structure, XML sitemaps, etc.

By combining these three SEO methods we can easily optimize our website and get ranked in the search engines.

Now we will see about the importance of SEO in our website. Doing SEO on our website changes many things in the working of the website and also we can easily target our customers.

There are so many advantages to doing SEO on our website. That mostly includes the following ones such as:

• Trustworthy: Doing SEO makes your website the most trusted one for the customers we are targeting. We can also make our website unique with our knowledge of doing complex SEO to our website.

• Growth: SEO plays an important role in the growth of our business. By using a high range of keywords we can make it a high-ranking website.

• Web traffic: Doing the keyword research and using it effectively makes our website rank. And automatically we can get organic traffic.

• Cost-Effective: SEO is a cost-effective one to do to our website. rather than doing social media marketing. SEO consists of doing an organic search. Organic traffic can rank you better.

• Brand recognition: The best SEO of a brand can represent themself in the crowd. The recognition of the brand online comes from how fast the website responds to the customer in this hurried world.

There are some main elements to be implemented in doing SEO on our website which include of:

• Choice of keyword

• Structure of links

• Image alt attributes

• Use of contents
• SEO titles

• Meta descriptions

LOCAL SEO

  Local SEO is used for brands or shops that target the customers near them. If someone near the shop is searching for your product they can be easily redirected to your shop. By using this we use Google My Business for our shop. we post reviews, menus, and testimonials to attract customers.

CONCLUSION:

  If you want to do the best SEO for your business we need to work with the Best SEO Company in Chennai. I will suggest to you Edirectsys company. Which provides the best service for your business. For more information contact them.